November 19, 2008

Explore the difference between Social Networking, Media & Bookmarking

Today, we are all living in a wired or digital world. The boundaries, borders, barriers no longer exist. The buzz word is global village. We can talk to people, send messages to them and get replies within seconds. All this is possible through the internet or

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AdSense Click Data Into Google Analytics-00-877

Below are some of the AdSense Data factors that can be tracked via Google Analytics:

1. The number of times AdSense ads were clicked on any given web page.

2. AdSense revenue generated per page for clicks mentioned in #1.

3. You

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Title Tags Optimization for SEO Rankings-00-1049

Steps on How to Create a Great Title Tag:

Enrich your Title Tag with Keywords and Brands:

A search engine crawler is always on the lookout for keywords. Words or phrases that are unique and that also stand out in a title, giving the description of the product, service or the purpose & theme of your webpage. The crawler then identifies whether the text of the title is important enough to be returned as search result for a user's query. Hence, it is imperative that you add keywords and important key-phrases to your page titles, so as to make them more attractive to the search engine crawlers. This in turn will ensure higher rankings with quicker and more frequent displays of your webpage. However, one very important point to remember is that, you should not go overboard and stuff your entire title with keywords. Another crucial point to remember is that, you should keep the character strength of your title at or below 65 characters. A maximum of three keywords is more than satisfactory and enough for the crawlers to index and publish your website in the search results at respectable positions.

Place the Keywords at the start of the Title:

While you might have understood the importance of keywords in your title, but what you also need to remember is that you should always try to place your keywords at the beginning of the title. This allows the search crawlers to identify the keyword almost as soon as they begin crawling your page.

Example:

ABCD Auto parts (Company name)

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Regionalization for Local SEO-00-1090

1) Get a local domain extension: Google places a lot of weight on the domain name, so it is important to get the appropriate country-code domain extension. If you compare results across the different geo-targeted flavors of Google, you'll notice the weight given to the local TLDs. There are exceptions, but the local TLD tends to trump .com when it comes to local result sets.

Different countries have different registration criteria for domain resitration. It is fairly easy to register a co.uk or a .co.nz, whilst a .com.au can involve setting up a business entity in Australia.

2) Specify your country association in Google Webmaster Tools: Google Webmaster Tools offers a facility whereby you can specify a country association for your content. You can do this on a domain, sub-domain and directory level. More detailed instructions can be found on Google's Webmaster Tools Blog.

3) Include local contact information: Specify a local address, business name, and local contact phone numbers. Whilst not critical in terms of ranking, every little bit helps, and by including local information, the site becomes more credible to a local audience.

4) Local hosting: Depending on who you ask, you'll get different answers as to whether the geographic location of the web host makes a difference in terms of ranking. I have .com.au, .co.nz, and .co.uk sites, hosted on US servers, and they rank well on the appropriate local versions of Google. Other people feel that location-based hosting is a must. Still others say the location of the name server is most important! It's fair to say that if you have a choice between hosting locally and hosting offshore, then it might pay to host locally. It certainly can't hurt, and there might be additional benefits, such as increased download speed. If you go this route, one thing to check is the servers physical location. Often, web hosts have a local office, but their servers are located in a different country. Use an IP lookup tool to determine the exact location of a server.

5) Spelling & Language: Ensure you use the appropriate spelling for your chosen region. There is a difference between "optimization" and "optimization". Keep in mind that searchers will use the local vernacular. For example, if you are optimizing a travel site in the US, you might use the term "vacation". However, searchers in Australia, the UK and New Zealand, amongst others, tend to use the term "holiday".

6) Inbound links: Seek out local links. All links are good, but inbound links from local TLDs are even better. Approach your local chamber of commerce, friends, suppliers, government agencies, business partners, and local industry groups and ask them for links.

7) Local directories: Get your site listed in local directories. Local directories still feature well in geo-targeted search results as the depth of content, in terms of sheer volume, isn't as great in the local TLD space as that published on .com. Obviously, you stand to gain from the local traffic that the directories send your way, and any local link juice the directory may pass on. Here are The local Yellow Pages i.e. Yellow Pages Australia, some top local directories and Yell (UK). Keep in mind that some of these directories may not pass link juice, however you can weigh this factor against their value in terms of local reach. You could also seek listings in the regional sections of the following global directories: DMOZ, Yahoo, and BestOfTheWeb.

Few other tips include, hosting press releases with a distinct local flavor and handing them out to the local media, creating unique and different content for every new country that you target, and of course using off-line marketing strategies, like, popularizing the company / business locally.

Now, this is what we meant when we said that regional or country-specific SEO efforts and strategies comprise an altogether different ball-game!Learn about anchors at the Technical SEO Blog

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